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Merrill Professors Chadha & Steiner, Oates Receive $20,000 ADVANCE Seed Grants

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COLLEGE PARK, Md. – The Maryland ADVANCE program aims to “lead AAU/BIG 10 research universities in women’s representation, satisfaction, professional growth, and positive work environment.” Promoting interdisciplinary research is one way to do that, and in its fifth and final round of grants, three Merrill College faculty members will have a chance to work with faculty from the iSchool and Smith Business School.

The seed grants are $20,000 each. The Co-Director of the ADVANCE program, Dr. KerryAnn O’Meara (College of Education) says data shows an 8 to 1 return on investment with the grants. Further, she said, “recipients of these grants have been more likely to be retained to campus than their peers.”

Merrill College Professors Team with iSchool, Smith School

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Assistant Professor Kalyani Chadha (College Park Scholars))(left) and Professor Linda Steiner will collaborate with Assistant Professor Jessica Vitak (right)of the iSchool in a project entitled, “Misogyny Online: Implications and Consequences.”

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Professor and Senior Scholar Sarah Oates (left)(who oversees the Merrill Ph.D. Program) will work with Professor of Marketing Wendy Moe – who is also the Director of the MS in Marketing Analytics program at the Robert H. Smith School of Business. Their research project is entitled, “Building a Voter Intelligence Dashboard: Applying Social Brand Metrics to Political Campaigns.”

Funding comes from the UMD Division of Research and NSF funds. Dr. O’Meara says although the grants have now been exhausted (save for two funded by BSOS), efforts are underway to find additional sources of funding for the future.

About The ADVANCE Program at Maryland

The University of Maryland ADVANCE program “aims to lead AAU/Big 10 research universities in women’s representation, retention, satisfaction, professional growth, and positive work environment. We do this by creating strategic networks across disciplines, facilitating opportunities for learning and leadership, enhancing agency through knowledge and planning for career advancement, and by recognizing faculty contributions and accomplishments. We use data to increase awareness of equity issues and support local and campus-wide efforts to design better work environments.”


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